Nike Ethics Case Study Example | Topics and Well Written Essays - 1500 words

Nike Ethics - Case Study Example Hazardous in the sense, even if the workers had skin or breathing problems, they were not transferred to departments free of chemicals and the employees who dealt with dangerous chemicals were not provided protective masks or gloves. (Case). If the employees wanted any leave from work, they had to work extra time to finish all the allocated work, then, only they are allowed to go. Even children were involved, and â€Å"Air Jordans,† range of shoes were alleged to be put together by 11'year-olds in Indonesia making 14 cents per hour. So, all these ethical issues, featured in the case, gave a negative ethical image for Nike 2. These ethical issues are important The above mentioned ethical issues are important for Nike because unless they solve it successfully, whatever success it achieves, it will get diluted. Because in current times, the target customers, media, certain groups and even other business organizations will view an organization favourably and associate with it, onl y if the organization incorporates ethics in every aspect of their functioning. If they miss ethics and carry out certain unethical actions, negatively impacting human rights, labour rights and even child lights, those organizations will not only be abhorred by various target groups, but will also be punished by relevant authorities. With Nike also being accused of such ethical violations, it is crucial for it to focus on these issues and take corrective actions. 3) Ethical guidelines in Finance and its relation to Nike Ethical guidelines may differ according to the various industries and also based on their role, company size, type of financial transactions that are carried out, etc. When one focuses on the financial discipline or sector, there are also many ethical guidelines according to the type of organization, the role and job of financial professionals, etc. However, there are certain common ethical guidelines in the financial sector. For example, finance code of ethics aids organizations and its top management to avoid significant legal problems or regulatory fines. (Codjia). For that, the code of ethics stipulates that organizations should avoid activities, which can be considered as illegal and/or unprofessional. U.S. regulations require a public accountant to maintain ethical values including correct procedures, secrecy, correct valuation without any external influence, etc, when auditing a company listed on a securities exchange. (Codjia). Thus, the financial professionals shall under no circumstance succumb to the pressure of the management in reporting the actual facts. 4. Reasonable solutions to Nike’s ethical issues Nike faced ethical issues mainly in its management of employees in its manufacturing units in the Third World Countries. It did not face ethical issues in its financial management matters. Although, the ethical codes related to finance sector may not be correlated to Nike’s ethical issues, and also the solutions cannot be found, there are still some applications and solutions. The main finance code of ethics talks about avoiding significant legal problems or regulatory fines, and from that perspective, Nike should carry out ethical activities in its manufacturing unit, so that they do not elicit any fines from the host governments. In addition, Nike should avoid acti

Marketing Strrategy of Tourism Destination Coursework

Marketing Strrategy of Tourism Destination - Coursework Example The research is therefore subjective to interpretation, as it does not seek to explain how much money was (or will be) used, but the manner in which funds, policy, and rational marketing plans are being utilised by Beijing to promote economic wealth. The research approach is descriptive and based on the idea of a rational planning paradigm. It asks what Beijing's prior planning policies were, how these have changed, and what the future implications are. The research study utilises several schools of thought regarding marketing strategy to form the final conclusion that Beijing's marketing strategy has responded effectively to several marketing ideals. The results are the assurance of an environmentally conscious marketing plan has strong potential towards a global initiative of Beijing as a 'new' city with the foundation of historical regional culture. The final recommendation is for Beijing to establish their post-Olympic vision; maintain consistence in the application of resources; look for innovative ways to exceed the Olympic expectations. In 2001, after much debate and deliberation, the Beijing bid to host the 2008 Olympics was approved. ... The research study utilises several schools of thought regarding marketing strategy to form the final conclusion that Beijing's marketing strategy has responded effectively to several marketing ideals. The results are the assurance of an environmentally conscious marketing plan has strong potential towards a global initiative of Beijing as a 'new' city with the foundation of historical regional culture. The final recommendation is for Beijing to establish their post-Olympic vision; maintain consistence in the application of resources; look for innovative ways to exceed the Olympic expectations. Chapter 1 Introduction In 2001, after much debate and deliberation, the Beijing bid to host the 2008 Olympics was approved. While this sparked some controversy amongst several nations (United States and Taiwan) and human rights activists, the emergent marketing strategy Beijing utilized to promote its place as a world-leading, global technology, and environmentally sound nation has been nearly unparalleled by any other tourism marketing initiative. The municipal city government has allocated billions of funds, derived from public, corporate and private resources, to develop and implement an international marketing strategy. This strategy includes several dimensions that will likely have a permanent impact on the economic and political stages for Beijing. The following research paper explores these economic and political histories, resources, and strategies that existed prior to, and because of, the 2008 Beijing Olympics. The research first explores the background and history of Beijing, followed by an analysis of the current marketing strategy components. This is followed by a review of the